Kellogg's

A new day in the life, thoughtfully constructed. Weekday energy and slower weekend rhythms played out inside one Chicago home, with stills and motion captured side by side.

Product-specific and packaging clearly centered, lifestyle integrated within clear brand guardrails.

Agency: Digitas / Production: Caravan Club

Two sisters laughing over cereal at the breakfast table with Frosted Flakes on the island behind them, photographed by Dawn Heumann Dad and daughter heading down the front porch steps on a school morning with backpack and Kellogg's Tiger Paws snack Family of four having breakfast on the front steps while the youngest plays hopscotch, Kellogg's campaign photography by Dawn Heumann

DP: Samer

Kitchen shelf styled with vintage Kellogg's Corn Flakes memorabilia and the modern box, set design photographed by Dawn Heumann Mom laughing with her daughter over cereal at an outdoor breakfast table, Kellogg's campaign photography by Dawn Heumann Girl eating Corn Flakes at the kitchen counter while dad looks on, Kellogg's campaign photography by Dawn Heumann Kitchen set styled with vintage Frosted Flakes boxes and framed Kellogg's ads beside the modern box Girl packing Kellogg's snacks into her lunch bag in the mudroom next to a vintage Feeling Grrreat duffel Girl coloring at the kitchen counter with a Froot Loops Jumbo Snax pack nearby, Kellogg's campaign photography by Dawn Heumann Weekday morning energy: dad lifts the youngest while mom packs lunches and big sister eats Corn Flakes Parents cracking up at the breakfast table with a box of Frosted Flakes, Kellogg's campaign photography by Dawn Heumann Girl balancing a spoon on her nose over a bowl of Corn Flakes, Kellogg's campaign photography by Dawn Heumann Overhead of two girls lying in the grass with Kellogg's Tiger Paws and Froot Loops Jumbo Snax, photographed by Dawn Heumann

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Work with Dawn