Entertainment Software Association

A three-day hybrid stills and motion production in Washington DC, created for a national advocacy campaign highlighting the cultural and economic impact of gaming.

Twenty-five real gamers were photographed in homes and workplaces, presenting gaming as connection, creativity, and shared experience across generations. Tech-rich environments were built with intention, layered to reflect the diversity of how people play.

Production: Carleen Martin.

Father and son looking up laughing as the boy plays a video game from the couch, photographed by Dawn Heumann Mother showing her daughter a parental controls folder of family safety apps on her phone Grandmother and granddaughter laughing with game controllers on the living room floor

DP: Tyler Davis

Family of three dancing together with game controllers in hand during a living room dance game Girl playing a video game on the floor while her mom and grandmother cheer from the couch Boy sitting on the stairs playing an adventure game on a handheld console Two boys in floor rockers playing a co-op video game on a wall-mounted TV in a purple-lit den Young girl resting on a marigold floor pillow playing a video game with friends behind her Sister pointing at the screen as her brother holds a kid-friendly tablet on the sofa Dad, teenage son, and grandfather playing a video game together on the couch Two kids sharing a tablet in a green kid-proof case on the living room sofa Older couple laughing as she playfully grabs his game controller mid-match Teen lying back on her bed playing a game on her phone Teen grinning up from the floor with a controller while his friend plays from the green sofa Woman in a white gaming headset smiling at her PC with a pink mechanical keyboard Overhead view of two friends playing a kart racing game on a phone outside Low angle of two teenage boys playing a console game together in warm low light, photographed by Dawn Heumann

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