Frida

Structured storytelling, held with care. Real mothers and babies moved through thoughtful how-to moments inside a Los Angeles home, redressed to create range across baby bath, cold and flu, and postpartum care.

Three stills days and one motion day produced six instructional videos and a comprehensive library of lifestyle and product imagery for Amazon storefront and paid advertising. Product use and placement handled with precision, tone warm, education delivered without clinical distance.

Agency: Farrynheight

Parent giving a baby saline nose drops on a changing pad, photographed for Frida Baby by Dawn Heumann Mother in a sage cardigan cradling her sleeping newborn, Frida campaign lifestyle photography

DP: Shawn Corrigan

Close-up of a chubby-cheeked baby resting in a parent's arms, photographed for Frida Mother tending to her baby at a changing table in a warm modern nursery, Frida Baby campaign Detail of a lotion swirl on a baby's belly above the diaper line, Frida Baby product photography Baby in a diaper standing at the edge of a bed, seen from behind, Frida lifestyle photography Mother kissing her baby's cheek, photographed from a low angle for the Frida campaign Parent opening a Frida Baby grooming kit beside a baby on a green changing pad Mother on a glider holding twin babies in white onesies, Frida campaign photography
Mother using the NoseFrida nasal aspirator on her baby, Frida Baby campaign photography Overhead detail of a Frida Baby belly care device on a newborn's navel with an olive muslin blanket Mother laughing with her smiling baby in a rust onesie under warm lamp light, Frida campaign Mother adjusting Frida Mom disposable postpartum underwear, product lifestyle photography Pregnant mother sleeping on her side with the Frida Mom adjustable pregnancy pillow Hand holding the Frida Mom upside-down peri bottle with the postpartum recovery kit behind Overhead view of a mother pulling a witch hazel cooling pad liner from Frida Mom packaging Mother hugging her laughing toddler wrapped in a knit blanket with a plush elephant, Frida campaign
Toddler in the bathtub watching water pour from a brass faucet, Frida Baby bath campaign Mother leaning over her toddler at the edge of the bathtub, Frida Baby bath time photography Toddler with curly hair wrapped in a sage hooded towel beside the bathtub, Frida Baby campaign Mother wrapping her smiling toddler in a hooded towel after a bath, Frida Baby photography Close-up of a child's soapy hands squeezing lather in the bath, Frida Baby detail photography Frida Mom cracked nipple saline spray digital ad photographed by Dawn Heumann Frida Mom no-mess nipple balm digital ad with lifestyle photography by Dawn Heumann Frida Mom pregnancy pillow digital ad showing the breathable fabric in a hand detail Frida Mom adjustable pregnancy pillow digital ad with a mother twisting the pillow to fit Frida Mom pregnancy pillow digital ad showing C, I, L, and U sleep shapes from overhead Frida Mom pregnancy pillow digital ad of an expecting mother sleeping comfortably on her side
Frida Baby gassy belly rub digital ad photographed on a baby's tummy by Dawn Heumann Frida Baby Windi gas reliever digital ad held above a baby on a changing pad Frida Baby NoseFrida saline mist digital ad held beside a changing table Frida Baby quick-read thermometer digital ad photographed in a parent's hand Frida Baby thermometer features digital ad showing the keep-clean case Frida Baby electric NoseFrida aspirator digital ad photographed in hand

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