Packaged Goods Photographer, California

Dawn Heumann is a California packaged goods photographer creating imagery for consumer brands sold at retail and online. Hero product shots and lifestyle scenes come out of the same production, so the brand looks like itself everywhere.

Her CPG clients include Amazon, Walmart, Kellogg's, Silk, Frida, ByHeart, and Munchkin, with imagery built for e-commerce, retail, packaging, and paid media.

CPG work rewards precision: packaging accuracy, consistent color, and a library organized for rollout. Dawn brings campaign discipline to it without losing the warmth. Reach out to start the conversation.

Overhead spread of Marin French Cheese with their Golden Gate brie and fresh strawberries, photographed by Dawn Heumann Straus Family Creamery ice cream pints chilling in the grass KATU yerba mate bags styled on set Overhead of Sweet Earth Mindful Chik'n with fresh salads Bonterra Ranch Wine cans chilling poolside Overhead lineup of Laura Chenel goat cheese Sweet Earth Awesome Burger package with a board of finished burgers Forest Floor shrub cocktail with Lost Republic bourbon and Leaves and Flowers cocktail salt Overhead of baked clams topped with State Bird Crunch Trio of KATU yerba mate cans Straus Vanilla Bean ice cream beside a skillet blackberry cobbler Land and Local cocktail spread with Sonoma County ingredients Woman enjoying Silk Greek Style yogurt on her front steps Overhead of Sweet Earth Pepperoni Lover's pizza fresh from the oven Laura Chenel goat cheese beside a bowl of butternut squash soup Straus European Style yogurt pouring over a waffle stack with berries Land and Local bar lineup with Fred Jerbis vermut and Sipsong Spirits Overhead picnic spread with Marin French Cheese wheels Render State Bird Crunch bags lined up in a bright kitchen Land and Local syrup pouring into a cocktail glass Overhead of Sweet Earth Awesome Bulgogi bowls with fresh vegetables Land and Local blood orange still life Carrying cases of Goodmellow down to the beach KATU yerba mate cans and boxes styled together Straus whole milk Greek yogurt with a bowl of fresh berries Overhead trio of Marin French Cheese brie on terracotta Goodmellow drinks packed in a jute tote at the beach Sal de Tierra paloma and cucumber mint mezcal cans on terracotta Overhead breakfast with Straus European Style butter and a croissant Darioush Regiis Ova caviar tin with canapes, photographed by Dawn Heumann

Frequently Asked Questions

What is packaged goods photography?

Consumer packaged goods (CPG) photography is imagery for products sold at retail and online: food, beverage, baby care, home goods. It covers hero product shots, packaging-accurate detail work, and lifestyle imagery showing the product in use.

Which CPG brands has Dawn Heumann photographed?

Amazon, Walmart, Kellogg's, Silk, Frida, ByHeart, Munchkin, and Sweet Earth, among others. Her CPG work is built for e-commerce product pages, retail, packaging, and paid advertising.

What makes Dawn's approach to packaged goods different?

Product and human moments live in the same shoot. The same production delivers clean hero shots and lifestyle imagery that share one look, which keeps a brand's presence consistent from the shelf to the feed.

How do I hire Dawn Heumann for a packaged goods shoot?

Reach out through the contact page or email contact@dawnheumann.com with a note about your project, what you need the images to do, and your timeline. Dawn responds personally and will put together a clear, itemized estimate after a short conversation about goals.

Planning a Shoot?

Tell Dawn about your project, your timeline, and where the images need to live. See more of her food and beverage and littles work.